The PDMA handbook of new product development /

The PDMA handbook of new product development /

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Bibliographic Details
Imprint:	New York : John Wiley & Sons, c1996.
Description:	xix, 636 p.
Language:	English
Subject:	New products -- United States -- Management -- Handbooks, manuals, etc. Product management -- United States -- Handbooks, manuals, etc. Marketing -- United States -- Handbooks, manuals, etc. Design, Industrial -- United States -- Handbooks, manuals, etc. Industrial design. Marketing. New products -- Management. Product management. United States. Handbooks and manuals.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/2532404

Hidden Bibliographic Details
Varying Form of Title:	Handbook of product development
Other authors / contributors:	Rosenau, Milton D., 1931- Product Development & Management Association.
ISBN:	0471141895
Notes:	Includes index.

Table of Contents:

Partial table of contents
Before you Get Started
New Products: What Separates the Winners from the Losers
Seven Steps to Strategic New Product Development
Optimizing Product Development Through Pipeline Management
Implementing a Product Development Process
Getting Started
Developing a Strategy and Plan for a New Product
Classification of Sources of New Product Ideas
Product Architecture
Doing the Development
Assembled Product Development
Service Development
Accelerating New Product Development
Finishing the Job
Launching a New Consumer Product
Product Discontinuation
Process Ownership
Metrics: A Practical Example
Pdma2s Best Practices Research
Best Practices
Appendices
Index