Product-country images : impact and role in international marketing /

Product-country images : impact and role in international marketing /

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Bibliographic Details
Imprint:	New York : International Business Press, c1993.
Description:	xxvi, 477 p. : ill. ; 22 cm.
Language:	English
Subject:	Marketing. Consumers' preferences -- Cross-cultural studies. Consumers' preferences. Marketing. Cross-cultural studies.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/2556893

Hidden Bibliographic Details
Other authors / contributors:	Papadopoulos, N. G. (Nicolas G.), 1946- Heslop, Louise.
ISBN:	1560242361 (alk. paper) 156024237X (pbk. : alk. paper)
Notes:	Includes bibliographical references and index.

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