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| LEADER |
00000cam a2200000 a 4500 |
| 001 |
2585805 |
| 003 |
ICU |
| 005 |
20030523021200.0 |
| 008 |
970228s1997 nyu 000 0 eng u |
| 010 |
|
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|a 96007702
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| 020 |
|
|
|a 0415146070
|
| 035 |
|
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|a (ICU)BID22899830
|
| 040 |
|
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|a DLC
|c DLC
|d OrLoB-B
|d OCoLC
|
| 041 |
0 |
|
|a eng
|
| 043 |
|
|
|a e-fi---
|
| 050 |
0 |
0 |
|a HF5415.55
|b .H35 1996
|
| 082 |
0 |
0 |
|a 659.1/068/8
|2 20
|
| 100 |
1 |
|
|a Halinen, Aino,
|d 1961-
|0 http://id.loc.gov/authorities/names/n96059256
|1 http://viaf.org/viaf/115903325
|
| 245 |
1 |
0 |
|a Relationship marketing in professional services :
|b a study of agency-client dynamics in the advertising sector /
|c Aino Halinen.
|
| 260 |
|
|
|a New York :
|b Routledge,
|c 1997.
|
| 263 |
|
|
|a 9611
|
| 300 |
|
|
|a xiv, 373 p.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
|
| 505 |
0 |
0 |
|g 1.
|t Introduction --
|g 2.
|t The Research Setting --
|g 3.
|t An Interaction Framework for the Development of Advertising Agency-Client Relationships --
|g 4.
|t Empirical Research Design --
|g 5.
|t Development of the Advertising Agency-Client Relationship Studied --
|g 6.
|t A Modified Process Model of Advertising Agency-Client Relationships --
|g 7.
|t Assessment of the Study --
|g 8.
|t Summary --
|g App. 1.
|t Advertising agencies in 1989 --
|g App. 2.
|t Publications and internal documents used in case selection and case description --
|g App. 3.
|t Interviews and discussions --
|g App. 4.
|t Contents of the case study database --
|g App. 5.
|t Interview themes and examples of interview questions --
|g App. 6.
|t Data display devices --
|g App. 7.
|t Codes used in data analysis --
|g App. 8.
|t The development of Fiskars Oy Ab in 1980-91 in terms of turnover, personnel and pre-tax earnings --
|g App. 9.
|t The development of Markkinointi Topitorma Oy in 1980-91 in terms of gross margin, personnel, pre-tax earnings and market position.
|
| 650 |
|
0 |
|a Relationship marketing.
|0 http://id.loc.gov/authorities/subjects/sh96005326
|
| 650 |
|
0 |
|a Service industries
|x Marketing.
|0 http://id.loc.gov/authorities/subjects/sh87006846
|
| 650 |
|
0 |
|a Relationship marketing
|z Finland
|v Case studies.
|
| 650 |
|
0 |
|a Advertising agencies
|x Customer services
|z Finland
|v Case studies.
|
| 650 |
|
7 |
|a Advertising agencies
|x Customer services.
|2 fast
|0 http://id.worldcat.org/fast/fst00797815
|
| 650 |
|
7 |
|a Relationship marketing.
|2 fast
|0 http://id.worldcat.org/fast/fst01093590
|
| 650 |
|
7 |
|a Service industries
|x Marketing.
|2 fast
|0 http://id.worldcat.org/fast/fst01113447
|
| 651 |
|
7 |
|a Finland.
|2 fast
|0 http://id.worldcat.org/fast/fst01205503
|
| 655 |
|
7 |
|a Case studies.
|2 fast
|0 http://id.worldcat.org/fast/fst01423765
|
| 901 |
|
|
|a ToCBNA
|
| 903 |
|
|
|a HeVa
|
| 035 |
|
|
|a (OCoLC)35008056
|
| 929 |
|
|
|a cat
|
| 999 |
f |
f |
|i 685a3156-cf13-5420-9e47-3d8ed1fa8074
|s 9841c41d-948b-5931-8d42-29fd00202da5
|
| 928 |
|
|
|t Library of Congress classification
|a HF5415.55.H35 1997
|l JRL
|c JRL-Gen
|i 3107351
|
| 927 |
|
|
|t Library of Congress classification
|a HF5415.55.H35 1997
|l JRL
|c JRL-Gen
|b 44670351
|i 4770134
|
