Online marketing handbook : how to promote, advertise, and sell your products and services on the Internet /

Online marketing handbook : how to promote, advertise, and sell your products and services on the Internet /

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Bibliographic Details
Author / Creator:	Janal, Daniel S.
Edition:	1997 ed.
Imprint:	New York : Van Nostrand Reinhold, c1997.
Description:	xi, 436 p. : ill. ; 24 cm.
Language:	English
Subject:	Internet marketing. Internet advertising. Marketing -- Databases. Marketing research -- Computer network resources. Internet. Internet. Internet advertising. Internet marketing. Marketing. Marketing research -- Computer network resources. Databases.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/2631276

Hidden Bibliographic Details
ISBN:	0442024827
Notes:	Includes bibliographical references and index.

Description
Summary:	The new edition of the bestselling Online Marketing Handbook provides the most complete and detailed set of practical strategies and step-by-step instructions for online publicity, advertising and sales ever published. Included in this edition are 15 brand-new chapters on such key topics as: -- Interactive marketing-- Integrating online marketing with your overall sales strategy-- Promoting your homepage-- Crisis communications-- Building one-to-one relationships on the Net.Janal's guide will help online marketers cut through the clutter and get their message across. Hundreds of new examples and checklists make it easy to put Janal's advice to work for their businesses.
Physical Description:	xi, 436 p. : ill. ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0442024827