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| LEADER |
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941215s1997 nyua b 001 0 eng |
| 010 |
|
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|a 94047535
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| 020 |
|
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|a 0471310123 (acid-free paper)
|
| 035 |
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|a (NhCcYBP)YBT 94047535
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|a (NhCcYBP)YBP97126172727
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|a DLC
|c DLC
|d NhCcYBP
|d OrLoB-B
|d OCoLC
|
| 050 |
0 |
0 |
|a TX911.3.M3
|b R43 1997
|
| 082 |
0 |
0 |
|a 647.94/068/8
|2 20
|
| 100 |
1 |
|
|a Reich, Allen Z.
|0 http://id.loc.gov/authorities/names/n88010319
|1 http://viaf.org/viaf/163622517
|
| 245 |
1 |
0 |
|a Marketing management for the hospitality industry :
|b a strategic approach /
|c Allen Z. Reich.
|
| 260 |
|
|
|a New York :
|b Wiley,
|c c1997.
|
| 300 |
|
|
|a xix, 530 p. :
|b ill. ;
|c 25 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
|
| 504 |
|
|
|a Includes bibliographical references (p. 515-522) and index.
|
| 505 |
0 |
0 |
|g Ch. 1.
|t Introduction to Strategic Market Management --
|g Ch. 2.
|t Mission Statement --
|g Ch. 3.
|t Marketing Information Systems and Marketing Research --
|g Ch. 4.
|t Internal Analysis --
|g Ch. 5.
|t Environmental Analysis --
|g Ch. 6.
|t Strategic Analysis --
|g Ch. 7.
|t Strategic Decisions --
|g Ch. 8.
|t Positioning --
|g Ch. 9.
|t Objectives --
|g Ch. 10.
|t Marketing Mix Variables --
|g Ch. 11.
|t Institutionalization and Controls --
|g Appendix.
|t Sample Strategic Plan (Annotated).
|
| 650 |
|
0 |
|a Hospitality industry
|x Marketing.
|0 http://id.loc.gov/authorities/subjects/sh2008121885
|
| 650 |
|
7 |
|a Hospitality industry
|x Marketing.
|2 fast
|0 http://id.worldcat.org/fast/fst00961149
|
| 901 |
|
|
|a ToCBNA
|
| 903 |
|
|
|a HeVa
|
| 035 |
|
|
|a (OCoLC)31783035
|
| 929 |
|
|
|a cat
|
| 999 |
f |
f |
|i 57be6cf2-2252-5b88-93bb-72936783df86
|s 32a4336a-8868-5f84-b3a9-0e8435257b21
|
| 928 |
|
|
|t Library of Congress classification
|a TX911.3.M3 R43 1997
|l JRL
|c JRL-Gen
|i 3019956
|
| 927 |
|
|
|t Library of Congress classification
|a TX911.3.M3 R43 1997
|l JRL
|c JRL-Gen
|e CONE
|b 44817694
|i 4838127
|
