Strategic relationship management : a multi-dimensional perspective : towards a new co-opetive framework on managing, marketing, and organizing /

Strategic relationship management : a multi-dimensional perspective : towards a new co-opetive framework on managing, marketing, and organizing /

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Bibliographic Details
Author / Creator:	Zineldin, Mosad.
Imprint:	Stockholm, Sweden : Almqvist & Wiksell International, 1997.
Description:	xvii, 305 p. ; 24 cm.
Language:	English
Subject:	Strategic alliances (Business) Marketing -- Management. Interorganizational relations. Competition. Customer relations. Competition. Customer relations. Interorganizational relations. Marketing -- Management. Strategic alliances (Business)
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/2730593

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Other authors / contributors:	Johannisson, Bengt, 1942- Dandridge, Thomas C.
ISBN:	9122017194
Notes:	Includes bibliographical references: (p. 293-305)

Description
Physical Description:	xvii, 305 p. ; 24 cm.
Bibliography:	Includes bibliographical references: (p. 293-305)
ISBN:	9122017194