Market research in travel and tourism /

Market research in travel and tourism /

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Bibliographic Details
Author / Creator:Brunt, Paul.
Imprint:Oxford ; Boston : Butterworth-Heinemann, 1997.
Description:xvi, 196 p. : ill. ; 24 cm.
Language:English
Subject:
Tourism.
Marketing research.
Marketing research.
Tourism.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/2767193
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ISBN:0750630825
Notes:Includes bibliographical references (p. [191]-194) and index.
Table of Contents:
  • What is research?
  • Market research methods
  • Planning a project
  • Selecting a sample
  • Designing a questionnaire
  • Collecting the data
  • Dealing with the data
  • Writing up and presenting the results
  • Glossary
  • Bibliography
  • Index

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