Impact of product-harm crises on brand equity : threat or opportunity? /

Saved in:

Bibliographic Details
Author / Creator:	Dawar, N. (Niraj)
Imprint:	Fontainebleau, France : INSEAD, 1997.
Description:	36 p. ; 30 cm.
Language:	English
Series:	Working papers / INSEAD ; 97/40/MKT INSEAD working paper ; 97/40.
Subject:	Brand name products -- Management. Brand name products -- Valuation -- Management. Branding (Marketing Advertising -- Brand name products. Advertising -- Brand name products. Brand name products -- Management. Brand name products -- Valuation -- Management. Branding (Marketing)
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/2773127

Hidden Bibliographic Details
Other authors / contributors:	Pillutla, M. M. (Madan M.)
Notes:	Includes bibliographical references (p. 34-36).

Description
Physical Description:	36 p. ; 30 cm.
Bibliography:	Includes bibliographical references (p. 34-36).