The search for certainty in advertising.

The search for certainty in advertising.

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Bibliographic Details
Corporate author / creator:	University of Michigan. School of Business Administration.
Imprint:	Ann Arbor : Bureau of Business Research, School of Business Administration, University of Michigan, 1960.
Description:	99 p. illus. 23 cm.
Language:	English
Series:	Michigan advertising papers, no. 3
Subject:	Advertising -- Research. Decision making. Advertising -- Research. Decision making.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/2784976

Hidden Bibliographic Details
Other authors / contributors:	Gooch, Donald B.

Regenstein, Bookstacks

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Holdings details from Regenstein, Bookstacks
Call Number:	HF5827.U558 1960
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian