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00000pam a2200000 a 4500 |
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2946496 |
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20030526024400.0 |
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970122s1997 ctu b 001 0 eng |
010 |
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|a 97001704
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020 |
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|a 1567201059 (alk. paper)
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|a (NhCcYBP)YBT 97001704
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|a (NhCcYBP)YBP98054175328
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040 |
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|a DLC
|c DLC
|d DLC
|d OrLoB-B
|d OCoLC
|
043 |
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|a a-ii---
|
050 |
0 |
0 |
|a HF5415.12.I5
|b B85 1997
|
082 |
0 |
0 |
|a 658.8/00954
|2 21
|
100 |
1 |
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|a Bullis, Douglas.
|0 http://id.loc.gov/authorities/names/n81080778
|1 http://viaf.org/viaf/39555687
|
245 |
1 |
0 |
|a Selling to India's consumer market /
|c Douglas Bullis.
|
260 |
|
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|a Westport, Conn. :
|b Quorum Books,
|c 1997.
|
300 |
|
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|a xv, 289 p. ;
|c 25 cm.
|
336 |
|
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|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
337 |
|
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|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
|
338 |
|
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|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
|
504 |
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|a Includes bibliographical references (p. [161]-265) and index.
|
505 |
0 |
0 |
|g 1.
|t The Outlook for India's Consumer Economy --
|g 2.
|t Targeting India's Consumer Market: The Big Picture --
|g 3.
|t Some Complexities of Indian Consumerism --
|g 4.
|t Marketing and Advertising --
|g 5.
|t Distribution and Sales.
|
650 |
|
0 |
|a Marketing
|z India
|x Management.
|
650 |
|
0 |
|a Target marketing
|z India.
|
650 |
|
0 |
|a Advertising
|z India.
|
650 |
|
0 |
|a Consumption (Economics)
|z India.
|
650 |
|
7 |
|a Advertising.
|2 fast
|0 http://id.worldcat.org/fast/fst00797511
|
650 |
|
7 |
|a Consumption (Economics)
|2 fast
|0 http://id.worldcat.org/fast/fst00876455
|
650 |
|
7 |
|a Marketing
|x Management.
|2 fast
|0 http://id.worldcat.org/fast/fst01010209
|
650 |
|
7 |
|a Target marketing.
|2 fast
|0 http://id.worldcat.org/fast/fst01143138
|
651 |
|
7 |
|a India.
|2 fast
|0 http://id.worldcat.org/fast/fst01210276
|
901 |
|
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|a ToCBNA
|
903 |
|
|
|a HeVa
|
035 |
|
|
|a (OCoLC)36301398
|
929 |
|
|
|a cat
|
999 |
f |
f |
|i 230936cf-4e34-5352-9eb3-7742470eb856
|s 448916b8-f27c-5731-b65e-5690d4deda3d
|
928 |
|
|
|t Library of Congress classification
|a HF5415.12.I5 B85 1997
|l JRL
|c JRL-Gen
|i 3474881
|
927 |
|
|
|t Library of Congress classification
|a HF5415.12.I5 B85 1997
|l JRL
|c JRL-Gen
|b 47773191
|i 5260964
|