Selling to India's consumer market /

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Bibliographic Details
Author / Creator:Bullis, Douglas.
Imprint:Westport, Conn. : Quorum Books, 1997.
Description:xv, 289 p. ; 25 cm.
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/2946496
Hidden Bibliographic Details
ISBN:1567201059 (alk. paper)
Notes:Includes bibliographical references (p. [161]-265) and index.

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245 1 0 |a Selling to India's consumer market /  |c Douglas Bullis. 
260 |a Westport, Conn. :  |b Quorum Books,  |c 1997. 
300 |a xv, 289 p. ;  |c 25 cm. 
336 |a text  |b txt  |2 rdacontent  |0 http://id.loc.gov/vocabulary/contentTypes/txt 
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338 |a volume  |b nc  |2 rdacarrier  |0 http://id.loc.gov/vocabulary/carriers/nc 
504 |a Includes bibliographical references (p. [161]-265) and index. 
505 0 0 |g 1.  |t The Outlook for India's Consumer Economy --  |g 2.  |t Targeting India's Consumer Market: The Big Picture --  |g 3.  |t Some Complexities of Indian Consumerism --  |g 4.  |t Marketing and Advertising --  |g 5.  |t Distribution and Sales. 
650 0 |a Marketing  |z India  |x Management. 
650 0 |a Target marketing  |z India. 
650 0 |a Advertising  |z India. 
650 0 |a Consumption (Economics)  |z India. 
650 7 |a Advertising.  |2 fast  |0 http://id.worldcat.org/fast/fst00797511 
650 7 |a Consumption (Economics)  |2 fast  |0 http://id.worldcat.org/fast/fst00876455 
650 7 |a Marketing  |x Management.  |2 fast  |0 http://id.worldcat.org/fast/fst01010209 
650 7 |a Target marketing.  |2 fast  |0 http://id.worldcat.org/fast/fst01143138 
651 7 |a India.  |2 fast  |0 http://id.worldcat.org/fast/fst01210276 
901 |a ToCBNA 
903 |a HeVa 
035 |a (OCoLC)36301398 
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999 f f |i 230936cf-4e34-5352-9eb3-7742470eb856  |s 448916b8-f27c-5731-b65e-5690d4deda3d 
928 |t Library of Congress classification  |a HF5415.12.I5 B85 1997  |l JRL  |c JRL-Gen  |i 3474881 
927 |t Library of Congress classification  |a HF5415.12.I5 B85 1997  |l JRL  |c JRL-Gen  |b 47773191  |i 5260964