Selling to India's consumer market /

Selling to India's consumer market /

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Bibliographic Details
Author / Creator:Bullis, Douglas.
Imprint:Westport, Conn. : Quorum Books, 1997.
Description:xv, 289 p. ; 25 cm.
Language:English
Subject:
Marketing -- India -- Management.
Target marketing -- India.
Advertising -- India.
Consumption (Economics) -- India.
Advertising.
Consumption (Economics)
Marketing -- Management.
Target marketing.
India.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/2946496
Hidden Bibliographic Details
ISBN:1567201059 (alk. paper)
Notes:Includes bibliographical references (p. [161]-265) and index.
Table of Contents:
  • Acknowledgments
  • Introduction
  • 1. The Outlook for India's Consumer Economy
  • 2. Targeting India's Consumer Market: the Big Picture
  • 3. Some Complexities of Indian Consumerism
  • 4. Marketing and Advertising
  • 5. Distribution and Sales
  • Appendix A. Useful Terms
  • Appendix B. Useful Addresses
  • Appendix C. Additional Reading
  • Index
  • About the Author

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