Review by Choice Review
Mougayar, a management consultant and writer specializing in Internet commerce and strategy development, has written this book for corporate managers and technology experts wishing to do business on the Internet. Among the topics addressed are the rise in virtually integrated companies; the changing roles of intermediaries in the distribution channel; new technologies and their costs; legal and regulatory issues; and the emergence of the "wired consumer." Mougayar warns that "old or existing market shares in the current physical space we live in may soon become irrelevant and outdated in favor of digital markets." To avoid this, he says, companies must go through four stages in dealing with electronic commerce: (1) evaluation and understanding; (2) strategy formulation; (3) technology implementation; and (4) business management. The author examines the needs of businesses during these four stages. Numerous case studies illustrate Mougayar's presentation. The book's primary audience is professionals in the area of technology development and applications. A more readable book for undergraduates interested in the topic of business on the Internet is Online Marketing Handbook, by Daniel Janal (CH, Sep'98). P. G. Kishel; Cypress College
Copyright American Library Association, used with permission.
Review by Choice Review
