The audience and its landscape /
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| Imprint: | Boulder, Colo. : Westview Press, 1996. |
|---|---|
| Description: | x, 402 p. ; 25 cm. |
| Language: | English |
| Series: | Cultural studies |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/2962072 |
Table of Contents:
- Introduction
- Part I. Audience Studies and the Convergence of Research Traditions
- 1. Viewers Work
- References
- Notes
- 2. Combinations, Comparisons, and Confrontations: Toward a Comprehensive Theory of Audience Research
- References
- Notes
- 3. Audience Research: Antinomies, Intersections, and the Prospect of Comprehensive Theory
- References
- 4. After Convergence: Constituents of a Social Semiotics of Mass Media Reception
- Notes
- References
- 5. The Pragmatics of Audience in Research and Theory
- References
- Part II. Rethinking the Audience as an Object of Study
- 6. Recasting the Audience in the New Television Marketplace
- Notes
- References
- 7. Toward a Qualitative Methodology of Audience Study: Using Ethnography to Study the Popular Culture Audience
- Notes
- References
- 8. Notes on Children as a Television Audience
- Notes
- References
- 9. Figuring Audiences and Readers
- Notes
- References
- 10. Marginal Texts, Marginal Audiences
- Notes
- References
- 11. Notes on the Struggle to Define Involvement in Television Viewing
- Notes
- 3 References
- 12. On Not Finding Media Effects: Conceptual Problems in the Notion of an """"Active"""" Audience (with a Reply to Elihu Katz)
- Notes
- References
- Part III. The Politics of Audience Studies
- 13. The Politics of Producing Audiences
- Notes
- References
- 14. Power Viewing: a Glance at Pervasion in the Postmodern Perplex
- References
- 15. The Hegemony of """"Specificity"""" and the Impasse in Audience Research: Cultural Studies and the Problem of Ethnography
- 16. Ethnography and Radical Contextualism in Audience Studies
- Notes
- References
- Part IV. Locating Audiences
- 17. Hemispheres of Scholarship: Psychological and Other Approaches to Studying Media Audiences
- 18. From Audiences to Consumers: the Household and the Consumption of Communication and Information Technologies
- Notes
- References
- 19. Audiencing Violence: Watching Homeless Men Watch Die Hard
- References
- 20. The Geography of Television: Ethnography, Communications, and Community
- Notes
- References
- 21. Satellite Dishes and the Landscapes of Taste
- Notes
- References
- Afterword: the Place of the Audience: Beyond Audience Studies
- Notes
- References
- About the Book and Editors
- Index
