Geography and tourism marketing /
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| Imprint: | New York : Haworth Press, c1997. |
|---|---|
| Description: | 186 p. : ill., maps ; 22 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/3010664 |
Table of Contents:
- Geography's Changing Role in Tourism Marketing / Martin Oppermann
- Traveler Geographic Origin and Market Segmentation for Small Island Nations: The Barbados Case / Laurel J. Reid and Stanley D. Reid
- Marketing European Tourism Products via Internet/WWW / Carl H. Marcussen
- GIS Applications in Tourism Marketing: Current Uses, an Experimental Application and Future Prospects / Stefania Bertazzon, Geoffrey Crouch and Dianne Draper [et al.]
- Geography, Marketing and the Selling of Places / C. Michael Hall
- Tourism Markets and Marketing in Sarawak, Malaysia / Douglas G. Pearce
- Big Success, Big Mistake, at Big Banana: Marketing Strategies in Road-Side Attractions and Theme Parks / Neil Leiper
- Analysing the Promotion, Product and Visitor Expectations of Urban Tourism: Auckland, New Zealand as a Case Study / Glenda R. Lawton and Stephen J. Page
- Destination Marketing: Measuring the Effectiveness of Brochures / Zongqing Zhou
- Motivation, Participation, and Preference: A Multi-Segmentation Approach of the Australian Nature Travel Market / Cheng-Te Lang and Joseph T. O'Leary.
