Review by Booklist Review
More than a dozen books on this topic in the last half-decade attest to the fact that business alliances are the strategy of choice for the 1990s. As with anything fashionable, many rush to embrace the concept without taking the time to implement it properly. Coming from totally different fields, the authors demonstrate with this book that alliances can be effective. Conlon is a director for alliances at Andersen Consulting. Giovagnoli has written four books including Make Your Connections Count! (1995) and concentrates on community-alliance building. The two emphasize the personal aspects of alliances, which must focus on relationships rather than transactions, and add that choosing the right person to head up alliance activities is crucial to success. They list mistakes to be avoided in building partnerships and then show how to create and analyze alliance scenarios, build networks, set the rules of engagement, foster trust, and communicate effectively. --David Rouse
From Booklist, Copyright (c) American Library Association. Used with permission.
Review by Booklist Review
