Perceived uncertainty and consumer characteristics in brand choice : investigation with durable and nondurable products /

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Bibliographic Details
Author / Creator:	Möller, Kristian, 1948-
Imprint:	Helsinki : Helsinki School of Economics, 1979.
Description:	219, 46 p. : ill. ; 25 cm.
Language:	English
Series:	Acta Academiae Oeconomicae Helsingiensis. Series A 0356-9969 ; 29 Acta Academiae Oeconomicae Helsingiensis. Series A 29.
Subject:	Brand choice -- Mathematical models. Consumers -- Mathematical models Brand choice -- Mathematical models. Consumers -- Mathematical models.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/325277

Hidden Bibliographic Details
ISBN:	9516992885 (pbk.)
Notes:	Bibliography: p. 205-218.

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Call Number:	HF5415.3.M640
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