Perceived uncertainty and consumer characteristics in brand choice : investigation with durable and nondurable products /
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| Author / Creator: | Möller, Kristian, 1948- |
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| Imprint: | Helsinki : Helsinki School of Economics, 1979. |
| Description: | 219, 46 p. : ill. ; 25 cm. |
| Language: | English |
| Series: | Acta Academiae Oeconomicae Helsingiensis. Series A 0356-9969 ; 29 Acta Academiae Oeconomicae Helsingiensis. Series A 29. |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/325277 |