Management in marketing channels /

Management in marketing channels /

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Bibliographic Details
Corporate author / creator:Michigan State University. Department of Marketing and Transportation Administration
Imprint:New York : McGraw-Hill, c1980.
Description:viii, 390 p. : ill. ; 24 cm.
Language:English
Series:McGraw-Hill series in marketing
Subject:
Marketing channels -- Management
Marketing -- Management
Marketing -- Management -- Case studies.
Marketing channels -- Management.
Marketing -- Management.
Case studies.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/339946
Hidden Bibliographic Details
Other authors / contributors:Bowersox, Donald J.
Notes:Includes index.
Bibliography: p. 369-383.
Description
Item Description:Includes index.
Physical Description:viii, 390 p. : ill. ; 24 cm.
Bibliography:Bibliography: p. 369-383.

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