Consumer behavior in Asia /

Consumer behavior in Asia /

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Bibliographic Details
Author / Creator:	Schütte, Hellmut.
Imprint:	Washington Square, New York, N.Y. : New York University Press, 1998.
Description:	xii, 275 p. : ill. ; 24 cm.
Language:	English
Subject:	Consumer behavior -- Asia. Market segmentation -- Asia. Market surveys -- Asia. Marketing -- Asia. Consumers -- Asia -- Attitudes. Consumer behavior. Consumers -- Attitudes. Market segmentation. Market surveys. Marketing. Asia.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/3560191

Hidden Bibliographic Details
Other authors / contributors:	Ciarlante, Deanna.
ISBN:	0814781144
Notes:	Includes bibliographical references (p. 263-269) and indexes.

Table of Contents:

1. An Alternative Consumer Behaviour Theory for Asia
2. Distinguishing Features of Asian Culture
3. The Mind-set of the Individual Consumer
4. Driving Forces in Asian Consumer Behaviour
5. An Example of Asian Consumer Behaviour: The Leisure Industry
6. Marketing Implications
7. The Marketing Mix
8. Modernisation versus Westernisation of Asian Consumer Behaviour
9. Appendix: Case Studies.