The mass media and power in modern Britain /
Saved in:
| Author / Creator: | Eldridge, J. E. T. (John Eric Thomas) |
|---|---|
| Imprint: | Oxford ; New York : Oxford University Press, 1997. |
| Description: | x, 199 p. : ill. ; 21 cm. |
| Language: | English |
| Series: | Oxford modern Britain |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/3587091 |
Table of Contents:
- Foreword
- Acknowledgements
- Part I. Communication and Media Power
- Chapter 1. Introduction
- Chapter 2. Reflections on Media History
- Part II. Media Players and Practices
- Chapter 3. Press Barons and Media Moguls
- Chapter 4. The BBC: The Struggle for Public Service Broadcasting
- Chapter 5. Moral Panics, Media Scares, and Real Problems
- Chapter 6. Photo-Journalism: Every Picture Tells a Story
- Chapter 7. The Royal Family and the Media
- Chapter 8. Advertising: A Word from Our Sponsors
- Chapter 9. Public Relations and Propaganda Wars
- Part III. Media Audiences and Reception
- Chapter 10. Audience Reception Theory
- Chapter 11. Consuming the Media: Communication Technology and Audience Choice
- Chapter 12. Appropriating Pleasure: Diverse Interpretations and Audience Rereadings
- Chapter 13. Rethinking Media Influence and Power
- Bibliography
- Index
