De l'étude de motivation à la création publicitaire et à la promotion des ventes.

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Bibliographic Details
Author / Creator:	Joannis, H.
Imprint:	Paris, Dunod, 1965.
Description:	xxii, 418 p. illus., plates.
Language:	French
Subject:	Motivation research (Marketing) Advertising -- Psychological aspects Sales promotion Advertising -- Psychological aspects. Motivation research (Marketing) Sales promotion.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/3590046

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Notes:	committed to retain 20170930 20421213 HathiTrust

MARC


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