Advertising; its role in modern marketing.
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| Author / Creator: | Dunn, S. Watson (Samuel Watson), 1918-1997 |
|---|---|
| Imprint: | New York, Holt, Rinehart and Winston [1961] |
| Description: | xv, 621 p. illus. 25 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/3594830 |