Advertising; a practical presentation of the principles underlying the planning of successful advertising campaigns and the preparation of advertising copy,

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Bibliographic Details
Author / Creator:Tipper, Harry
Imprint:New York, Alexander Hamilton Institute [c1916]
Description:464 p. illus.
Language:English
Series:Modern business v. 4
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/3597869

MARC

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035 |a (OCoLC)20941322 
035 |a Recon  |b CRL 
040 |a CRL  |c CRL  |d OCL  |d CGU 
049 |a CGUA 
100 1 |a Tipper, Harry 
245 1 0 |a Advertising;  |b a practical presentation of the principles underlying the planning of successful advertising campaigns and the preparation of advertising copy,  |c by Harry Tipper and George Burton Hotchkiss. 
260 |a New York,  |b Alexander Hamilton Institute  |c [c1916] 
300 |a 464 p.  |b illus. 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
440 0 |a Modern business  |v v. 4 
650 0 |a Advertising 
650 7 |a Advertising.  |2 fast  |0 http://id.worldcat.org/fast/fst00797511 
650 7 |a Advertising campaigns.  |2 fast  |0 http://id.worldcat.org/fast/fst00797831 
650 7 |a Advertising copy.  |2 fast  |0 http://id.worldcat.org/fast/fst00797842 
929 |a retrocon 
999 f f |i d42c2448-4aa2-5436-9cf1-b7e1ee9b8489  |s 6cc991d8-aa70-5d22-9a74-42351d654ee2 
928 |t Library of Congress classification  |a HF5823.T57 1916  |l JRL  |c JRL-Gen  |i 3864324 
927 |t Library of Congress classification  |a HF5823.T57 1916  |l JRL  |c JRL-Gen  |b 083823940  |i 6012544