The new marketing era : marketing to the imagination in a technology-driven world /

The new marketing era : marketing to the imagination in a technology-driven world /

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Bibliographic Details
Author / Creator:	Postma, Paul.
Imprint:	New York : McGraw-Hill, c1999.
Description:	xii, 175 p. : ill. ; 24 cm.
Language:	English
Subject:	Marketing -- Technological innovations. Marketing -- Psychological aspects. Consumer behavior. Consumer behavior. Marketing -- Psychological aspects. Marketing -- Technological innovations.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/3611768

Hidden Bibliographic Details
ISBN:	0070526753
Notes:	Includes bibliographical references and index.

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Holdings details from Regenstein, Bookstacks
Call Number:	HF5415 .P642 1999
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian