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800519s1980 nyuaf b 00110 eng u |
| 010 |
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|a 79027930
|
| 020 |
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|a 0394322657 :
|c $18.95
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|a (OCoLC)5942503
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| 040 |
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|a DLC
|c DLC
|d ICU
|
| 041 |
0 |
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|a eng
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| 050 |
0 |
|
|a HF5823
|b .G48
|
| 082 |
|
|
|a 659.1/1
|
| 100 |
1 |
|
|a Gilson, Christopher C.
|0 http://id.loc.gov/authorities/names/n77001683
|1 http://viaf.org/viaf/93185700
|
| 245 |
1 |
0 |
|a Advertising concepts and strategies /
|c Christopher Gilson & Harold W. Berkman.
|
| 260 |
0 |
|
|a New York :
|b Random House,
|c 1980.
|
| 300 |
|
|
|a xxx, 610 p., [8] leaves of plates :
|b ill. ;
|c 26 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
|
| 500 |
|
|
|a Includes index.
|
| 504 |
|
|
|a Bibliography: p. 587-593.
|
| 650 |
|
0 |
|a Advertising
|0 http://id.loc.gov/authorities/subjects/sh85001086
|
| 650 |
|
0 |
|a Marketing
|0 http://id.loc.gov/authorities/subjects/sh85081333
|
| 650 |
|
7 |
|a Advertising.
|2 fast
|0 http://id.worldcat.org/fast/fst00797511
|
| 650 |
|
7 |
|a Marketing.
|2 fast
|0 http://id.worldcat.org/fast/fst01010167
|
| 700 |
1 |
0 |
|a Berkman, Harold W.
|e joint author.
|0 http://id.loc.gov/authorities/names/n79088998
|1 http://viaf.org/viaf/33278398
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| 928 |
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|t Library of Congress classification
|a HF5823.G480
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|i 1726945
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| 927 |
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|t Library of Congress classification
|a HF5823.G480
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