Advertising concepts and strategies /
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Author / Creator: | Gilson, Christopher C. |
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Imprint: | New York : Random House, 1980. |
Description: | xxx, 610 p., [8] leaves of plates : ill. ; 26 cm. |
Language: | English |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/361288 |
Other authors / contributors: | Berkman, Harold W. joint author. |
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ISBN: | 0394322657 : $18.95 |
Notes: | Includes index. Bibliography: p. 587-593. |
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