Advertising concepts and strategies /

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Bibliographic Details
Author / Creator:Gilson, Christopher C.
Imprint:New York : Random House, 1980.
Description:xxx, 610 p., [8] leaves of plates : ill. ; 26 cm.
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/361288
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Other authors / contributors:Berkman, Harold W. joint author.
ISBN:0394322657 : $18.95
Notes:Includes index.
Bibliography: p. 587-593.

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