The continuing study of newspaper reading : 138-study summary.

The continuing study of newspaper reading : 138-study summary.

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Bibliographic Details
Imprint:	New York : Advertising Research Foundation, c1951.
Description:	58, iv p. : ill. ; 33 cm.
Language:	English
Subject:	Readership surveys -- United States. Advertising, Newspaper -- United States. Newspaper reading Advertising, Newspaper. Newspaper reading. Readership surveys. United States.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/3619300

Hidden Bibliographic Details
Other authors / contributors:	Advertising Research Foundation. American Newspaper Publishers Association. Bureau of Advertising
Notes:	The survey, on which this summary is based, was conducted by the Advertising Research Foundation, in cooperation with the Bureau of Advertising of the American Newspaper Publishers Association, and includes 38 more newspapers than an earlier survey. committed to retain 20170930 20421213 HathiTrust

Description
Item Description:	The survey, on which this summary is based, was conducted by the Advertising Research Foundation, in cooperation with the Bureau of Advertising of the American Newspaper Publishers Association, and includes 38 more newspapers than an earlier survey.
Physical Description:	58, iv p. : ill. ; 33 cm.