Advertising and the World Wide Web /
Saved in:
Imprint: | Mahwah, N.J. : Lawrence Erlbaum Associates, 1999. |
---|---|
Description: | ix, 317 p. ; 24 cm. |
Language: | English |
Series: | Advertising and consumer psychology |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/3753706 |
Other authors / contributors: | Schumann, David W. Thorson, Esther. Conference on Advertising and Consumer Psychology (15th : 1996 : Bloomfield Hills, Mich.) |
---|---|
ISBN: | 0805831487 (alk. paper) |
Notes: | "Edited versions of papers presented at the 1996 Advertising and Consumer Psychology Conference ... Bloomfield Hills, Michigan"--Pref. Includes bibliographical references and indexes. |

Similar Items
-
Advertising on the Internet : how to get your message across on the World Wide Web /
by: Barrett, Neil
Published: (1997) -
Advertising on the Internet /
by: Zeff, Robbin Lee
Published: (1999) -
Display advertising : an hour a day /
by: Booth, David
Published: (2012) -
The online advertising playbook : proven strategies and tested tactics from the Advertising Research Foundation /
Published: (2007) -
The online advertising playbook : proven strategies and tested tactics from the Advertising Research Foundation /
Published: (2007)