Advertising and the World Wide Web /

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Bibliographic Details
Imprint:Mahwah, N.J. : Lawrence Erlbaum Associates, 1999.
Description:ix, 317 p. ; 24 cm.
Language:English
Series:Advertising and consumer psychology
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/3753706
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Other authors / contributors:Schumann, David W.
Thorson, Esther.
Conference on Advertising and Consumer Psychology (15th : 1996 : Bloomfield Hills, Mich.)
ISBN:0805831487 (alk. paper)
Notes:"Edited versions of papers presented at the 1996 Advertising and Consumer Psychology Conference ... Bloomfield Hills, Michigan"--Pref.
Includes bibliographical references and indexes.

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