Consuming environments : television and commercial culture /
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| Author / Creator: | Budd, Mike, 1944- |
|---|---|
| Imprint: | New Brunswick, N.J. : Rutgers, University Press, c1999. |
| Description: | xix, 225 p. : ill. ; 27 cm. |
| Language: | English |
| Series: | Communications, media, and culture |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/3762668 |
Table of Contents:
- Foreword: Telling All the Stories / George Gerbner
- Preface and Acknowledgments
- Ch. 1. Television and the Environment: An Introduction
- Ch. 2. An Overview of Television Economics
- Ch. 3. Advertisers and Their Audience
- Ch. 4. Signification, Discourse, and Ideology
- Ch. 5. Television Realisms
- Ch. 6. The Flow of Commodities
- Ch. 7. From Consumers to Activitists.
