Internet strategies : a corporate guide to exploiting the Internet /
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| Author / Creator: | Stroud, Dick. |
|---|---|
| Imprint: | New York : St. Martin's, 1998. |
| Description: | x, 310 p. : ill. ; 24 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/3763352 |
Table of Contents:
- Introduction
- 1. What is the Internet?
- 2. The Business Drivers of the Internet
- 3. Who is Using the Internet?
- 4. The Impact of the Internet on Business Processes
- 5. The Marketing Process
- 6. The Impact on the Sales Channel and Customer Support
- 7. Creating Strategic Change
- 8. Why Managers' Attitudes Must Adapt
- 9. Strategic Options
- 10. Management Issues
- 11. The Essential Ingredients for Success
- 12. Subsequent Developments
- Glossary of Terms
- Index
