Strategic management : a managerial perspective /
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Author / Creator: | Bourgeois, L. J. |
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Edition: | 2nd ed. |
Imprint: | Fort Worth, Tex. : Dryden Press, c1999. |
Description: | 1 v. (various pagings) : ill. ; 26 cm. |
Language: | English |
Series: | The Dryden Press series in management Dryden Press series in management. |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/3779416 |
Summary: | The text concepts in this book are presented as tools to facilitate case analysis. The 11 concepts chapters are supported by 34 cases, which immediately follow the material they illustrate. Case studies feature companies such as Walt Disney Co., Jiffy Lube International, and Yamaha. |
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Physical Description: | 1 v. (various pagings) : ill. ; 26 cm. |
Bibliography: | Includes bibliographical references and index. |
ISBN: | 0030223733 |