Customer surveys for agency managers : what managers need to know /
Saved in:
| Imprint: | Washington, D.C. : Urban Institute Press ; Lanham, MD : Distributed in North American by University Press of America, c1998. |
|---|---|
| Description: | xii, 117 p. : ill. ; 29 cm. |
| Language: | English |
| Subject: | |
| Format: | E-Resource Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/3781310 |
| Summary: | This practical volume provides a wealth of information and advice on planning and conducting customer surveys. Topics include the types of information that should and should not be sought from surveys; categories of respondents; options for administering surveys and the advantages and disadvantages of each; conducting surveys in-house versus contracting; steps in the survey process; sampling strategy; sources of survey error and suggested remedies; and tradeoffs among timeliness, accuracy, and cost. It's a must for all agency managers, public or private, seeking to make their customer surveys more useful to their agencies and to make their agencies more responsive to customers. |
|---|---|
| Physical Description: | xii, 117 p. : ill. ; 29 cm. |
| Bibliography: | Includes bibliographical references (p. 109-111) and index. |
| ISBN: | 0877666717 0877666725 |
