Marketing and consumer behavior in East and South-east Asia /

Marketing and consumer behavior in East and South-east Asia /

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Bibliographic Details
Imprint:	Sydney, N.S.W. ; New York : McGraw-Hill, c1998.
Description:	xxviii, 747 p. : ill., maps ; 24 cm.
Language:	English
Subject:	Marketing -- Southeast Asia. Consumers -- Southeast Asia. Commerce. Consumers. Economic history. Marketing. Southeast Asia -- Commerce. Southeast Asia -- Economic conditions. Southeast Asia.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/3826869

Hidden Bibliographic Details
Other authors / contributors:	Pecotich, Anthony. Schultz, Clifford J. Asia Pacific Centre.
ISBN:	007470480X : $39.95
Notes:	Includes bibliographical references.

Description
Summary:	This text provides a direct and up-to-date description of the late-1990s situation and trends in Asia. In essence the chapters present a mini-textbook on the environmental consumer behaviour and, marketing situation in each country in Asia.
Physical Description:	xxviii, 747 p. : ill., maps ; 24 cm.
Bibliography:	Includes bibliographical references.
ISBN:	007470480X