Market-driven management : using the new marketing concept to create a customer-oriented company /

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Bibliographic Details
Author / Creator:Webster, Frederick E.
Imprint:New York : Wiley, c1994.
Description:xiv, 319 p. ; 27 cm.
Language:English
Series:Portable MBA series
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/3851561
Hidden Bibliographic Details
ISBN:0471595764 : $27.95
Notes:Includes bibliographical references (p. 295-307) and index.

MARC

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245 0 0 |a Market-driven management :  |b using the new marketing concept to create a customer-oriented company /  |c Frederick E. Webster, Jr. 
260 |a New York :  |b Wiley,  |c c1994. 
300 |a xiv, 319 p. ;  |c 27 cm. 
336 |a text  |b txt  |2 rdacontent  |0 http://id.loc.gov/vocabulary/contentTypes/txt 
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440 0 |a Portable MBA series 
504 |a Includes bibliographical references (p. 295-307) and index. 
505 0 0 |g 1.  |t Putting the Customer First - Always! --  |g 2.  |t Strategic Planning and Marketing --  |g 3.  |t Quality Equals Customer Satisfaction --  |g 4.  |t Market Targeting and the Value Proposition --  |g 5.  |t Relationship Marketing --  |g 6.  |t Strategic Alliances and Network Organizations --  |g 7.  |t Organizational Culture and Customer Orientation --  |g 8.  |t Developing a Customer-Oriented, Market-Driven Company --  |g 9.  |t Implementing the New Marketing Concept. 
650 0 |a Marketing  |x Management.  |0 http://id.loc.gov/authorities/subjects/sh85081339 
650 0 |a Consumer satisfaction.  |0 http://id.loc.gov/authorities/subjects/sh85031490 
650 7 |a Consumer satisfaction.  |2 fast  |0 http://id.worldcat.org/fast/fst00876403 
650 7 |a Marketing  |x Management.  |2 fast  |0 http://id.worldcat.org/fast/fst01010209 
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927 |t Library of Congress classification  |a HF5415.13 .W467 1994  |l JRL  |c JRL-Gen  |e CONE  |b 50924377  |i 6297382