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931007s1994 nyu b 001 0 eng |
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|a 93039184
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|a 0471595764 :
|c $27.95
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|a 93039184
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|a DLC
|c DLC
|d DLC
|d OrLoB-B
|d OCoLC
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050 |
0 |
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|a HF5415.13
|b .W467 1994
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082 |
0 |
0 |
|a 658.8/12
|2 20
|
100 |
1 |
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|a Webster, Frederick E.
|0 http://id.loc.gov/authorities/names/n78086258
|1 http://viaf.org/viaf/268866213
|
245 |
0 |
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|a Market-driven management :
|b using the new marketing concept to create a customer-oriented company /
|c Frederick E. Webster, Jr.
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260 |
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|a New York :
|b Wiley,
|c c1994.
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300 |
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|a xiv, 319 p. ;
|c 27 cm.
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336 |
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|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
337 |
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|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
|
338 |
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|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
|
440 |
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|a Portable MBA series
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504 |
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|a Includes bibliographical references (p. 295-307) and index.
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505 |
0 |
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|g 1.
|t Putting the Customer First - Always! --
|g 2.
|t Strategic Planning and Marketing --
|g 3.
|t Quality Equals Customer Satisfaction --
|g 4.
|t Market Targeting and the Value Proposition --
|g 5.
|t Relationship Marketing --
|g 6.
|t Strategic Alliances and Network Organizations --
|g 7.
|t Organizational Culture and Customer Orientation --
|g 8.
|t Developing a Customer-Oriented, Market-Driven Company --
|g 9.
|t Implementing the New Marketing Concept.
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650 |
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0 |
|a Marketing
|x Management.
|0 http://id.loc.gov/authorities/subjects/sh85081339
|
650 |
|
0 |
|a Consumer satisfaction.
|0 http://id.loc.gov/authorities/subjects/sh85031490
|
650 |
|
7 |
|a Consumer satisfaction.
|2 fast
|0 http://id.worldcat.org/fast/fst00876403
|
650 |
|
7 |
|a Marketing
|x Management.
|2 fast
|0 http://id.worldcat.org/fast/fst01010209
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901 |
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|a ToCBNA
|
903 |
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|a HeVa
|
903 |
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|a Hathi
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035 |
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|a (OCoLC)29224849
|
929 |
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|a cat
|
999 |
f |
f |
|i 2d12fad8-65a3-5055-b932-528a2c96e3c9
|s 17b7c758-5670-5b8b-b5e0-4bc4c2575b10
|
928 |
|
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|t Library of Congress classification
|a HF5415.13 .W467 1994
|l JRL
|c JRL-Gen
|i 4143805
|
927 |
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|t Library of Congress classification
|a HF5415.13 .W467 1994
|l JRL
|c JRL-Gen
|e CONE
|b 50924377
|i 6297382
|