Market-driven management : using the new marketing concept to create a customer-oriented company /
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| Author / Creator: | Webster, Frederick E. |
|---|---|
| Imprint: | New York : Wiley, c1994. |
| Description: | xiv, 319 p. ; 27 cm. |
| Language: | English |
| Series: | Portable MBA series |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/3851561 |
Table of Contents:
- 1. Putting the Customer First - Always!
- 2. Strategic Planning and Marketing
- 3. Quality Equals Customer Satisfaction
- 4. Market Targeting and the Value Proposition
- 5. Relationship Marketing
- 6. Strategic Alliances and Network Organizations
- 7. Organizational Culture and Customer Orientation
- 8. Developing a Customer-Oriented, Market-Driven Company
- 9. Implementing the New Marketing Concept.
