Innovation : leadership strategies for the competitive edge /
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| Author / Creator: | Kuczmarski, Thomas D., 1951- |
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| Imprint: | Chicago Ill. : American Marketing Association ; Lincolnwood, Ill. : NTC Business Books, c1996. |
| Description: | xiii, 210 p. : ill. ; 25 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/3851567 |
| Summary: | Give your students the edge in the marketplace--the ability to understand and manage the process of innovation and new product development, the force driving today's economy. This book introduces a strategic, results-oriented program that helps students understand how to develop and foster an innovation mindset among everyone in an organization. It discusses how to overcome the aversion to risk that typically impedes the innovation process, along with techniques on how to link innovation to corporate strategies. |
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| Physical Description: | xiii, 210 p. : ill. ; 25 cm. |
| Bibliography: | Includes bibliographical references (p. 199-200) and index. |
| ISBN: | 0844233242 |