The Saturn difference : creating customer loyalty in your company /

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Bibliographic Details
Author / Creator:Lenz, Vicki.
Imprint:New York : J. Wiley, 1999.
Description:xiii, 274 p. : ill. ; 23 cm.
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/3853719
Hidden Bibliographic Details
ISBN:0471314498 (alk. paper)
Notes:Includes bibliographical references and index.

MARC

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100 1 |a Lenz, Vicki.  |0 http://id.loc.gov/authorities/names/n98067058  |1 http://viaf.org/viaf/51004935 
245 1 4 |a The Saturn difference :  |b creating customer loyalty in your company /  |c Vicki Lenz. 
260 |a New York :  |b J. Wiley,  |c 1999. 
300 |a xiii, 274 p. :  |b ill. ;  |c 23 cm. 
336 |a text  |b txt  |2 rdacontent  |0 http://id.loc.gov/vocabulary/contentTypes/txt 
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338 |a volume  |b nc  |2 rdacarrier  |0 http://id.loc.gov/vocabulary/carriers/nc 
504 |a Includes bibliographical references and index. 
505 0 0 |g Pt. 1.  |t About Saturn and Customer Loyalty.  |g Ch. 1.  |t Introduction.  |g Ch. 2.  |t A Brief History of Saturn.  |g Ch. 3.  |t Creating Customer Loyalty: Where to Begin.  |g Ch. 4.  |t Building on Core Values --  |g Pt. 2.  |t Before, during, and after the Purchase.  |g Ch. 5.  |t Create Interest.  |g Ch. 6.  |t Help Customers Feel Welcome.  |g Ch. 7.  |t Make the Buying Process Easy.  |g Ch. 8.  |t Communicate AFTER the Sale.  |g Ch. 9.  |t Solve Problems.  |g Ch. 10.  |t Keep Customers Coming Back! --  |g Pt. 3.  |t The Rest of the Story.  |g Ch. 11.  |t Q's & A's with a Saturn Big Wheel.  |g Ch. 12.  |t Get Saturnized! 
610 2 0 |a Saturn Corporation.  |0 http://id.loc.gov/authorities/names/no91013178 
650 0 |a Consumer satisfaction.  |0 http://id.loc.gov/authorities/subjects/sh85031490 
650 0 |a Customer relations.  |0 http://id.loc.gov/authorities/subjects/sh85034963 
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650 7 |a Consumer satisfaction.  |2 fast  |0 http://id.worldcat.org/fast/fst00876403 
650 7 |a Customer relations.  |2 fast  |0 http://id.worldcat.org/fast/fst00885533 
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927 |t Library of Congress classification  |a HF5415.5 .L46 1999  |l JRL  |c JRL-Gen  |e GDON  |b 50974257  |i 6299607