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3903189 |
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ICU |
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20030528092400.0 |
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981125s1999 nyu 001 0 eng |
| 010 |
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|a 98050352
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|a 0684856360
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|a 98050352
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|a DLC
|c DLC
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|d OrLoB-B
|d OCoLC
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|a pcc
|
| 050 |
0 |
0 |
|a HF5415.55
|b .G63 1999
|
| 082 |
0 |
0 |
|a 658.8
|2 21
|
| 100 |
1 |
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|a Godin, Seth.
|0 http://id.loc.gov/authorities/names/n86066316
|1 http://viaf.org/viaf/54177997
|
| 245 |
1 |
0 |
|a Permission marketing :
|b turning strangers into friends, and friends into customers /
|c Seth Godin.
|
| 260 |
|
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|a New York :
|b Simon & Schuster,
|c c1999.
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| 300 |
|
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|a 255 p. ;
|c 20 cm.
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
|
| 500 |
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|a Includes index.
|
| 505 |
0 |
0 |
|t Foreword /
|r Don Peppers --
|g 1.
|t The Marketing Crisis That Money Won't Solve --
|g 2.
|t Permission Marketing - The Way to Make Advertising Work Again --
|g 3.
|t The Evolution of Mass Advertising --
|g 4.
|t Getting Started - Focus on Share of Customer, Not Market Share --
|g 5.
|t How Frequency Builds Trust and Permission Facilities Frequency --
|g 6.
|t The Five Levels of Permission --
|g 7.
|t Working with Permission as a Commodity --
|g 8.
|t Everything You Know About Marketing on the Web Is Wrong! --
|g 9.
|t Permission Marketing in the Context of the Web --
|g 10.
|t Case Studies --
|g 11.
|t How to Evaluate a Permission Marketing Program --
|g 12.
|t The Permission FAQ.
|
| 650 |
|
0 |
|a Relationship marketing.
|0 http://id.loc.gov/authorities/subjects/sh96005326
|
| 650 |
|
7 |
|a Relationship marketing.
|2 fast
|0 http://id.worldcat.org/fast/fst01093590
|
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|a ToCBNA
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| 903 |
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|t Library of Congress classification
|a HF5415.55 .G63 1999
|l JRL
|c JRL-Gen
|i 3946548
|
| 927 |
|
|
|t Library of Congress classification
|a HF5415.55 .G63 1999
|l JRL
|c JRL-Gen
|e CONE
|b 50971670
|i 6354364
|
