The package as a selling tool.
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| Corporate author / creator: | American Management Association |
|---|---|
| Imprint: | New York, N.Y., American Management Association, c1946. |
| Description: | 43 p. 23 cm. |
| Language: | English |
| Series: | Its Packaging series, no. 19 American Management Association. Packaging series ; no. 19. |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/3938744 |
Table of Contents:
- The top management approach to packaging, by R. D. Elwell
- Package design trends and standards, by W. F. Deveneau
- The responsibility of the package in self-service selling, by L. B. Steele
- Presenting your package at the point of purchase, by W. H. Carmichael.