Planning and problem solving in marketing,

Planning and problem solving in marketing,

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Bibliographic Details
Author / Creator:Alderson, Wroe
Imprint:Homewood, Ill., R. D. Irwin, 1964.
Description:x, 661 p. illus. 24 cm.
Language:English
Subject:
Marketing
Marketing -- Decision making
Marketing
Marketing -- Decision making
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/414459
Hidden Bibliographic Details
Other authors / contributors:Green, Paul E. joint author.
Notes:Includes bibliographies.
Description
Physical Description:x, 661 p. illus. 24 cm.
Bibliography:Includes bibliographies.

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