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00000cam a22000004a 4500 |
| 001 |
4147555 |
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ICU |
| 005 |
20030529092700.0 |
| 008 |
990810s2000 caua b 001 0 eng |
| 010 |
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|a 99006831
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| 020 |
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|a 078794663X (acid-free paper)
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| 035 |
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|a 99006831
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| 040 |
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|a DLC
|c DLC
|d NhCcYBP
|d OrLoB-B
|d OCoLC
|
| 042 |
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|a pcc
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| 043 |
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|a a-ja---
|a a------
|
| 050 |
0 |
0 |
|a HF5415.12.J3
|b F54 2000
|
| 082 |
0 |
0 |
|a 658.8/0095
|2 21
|
| 100 |
1 |
|
|a Fields, George.
|0 http://id.loc.gov/authorities/names/n2009018529
|1 http://viaf.org/viaf/83500147
|
| 245 |
1 |
0 |
|a Leveraging Japan :
|b marketing to the new Asia /
|c George Fields, Hotaka Katahira, Jerry Wind ; with Robert E. Gunther.
|
| 260 |
|
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|a San Francisco :
|b Jossey-Bass,
|c c2000.
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| 300 |
|
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|a xxi, 328 p. :
|b ill. ;
|c 24 cm.
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
|
| 338 |
|
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|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
|
| 440 |
|
0 |
|a Jossey-Bass business & management series
|
| 504 |
|
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|a Includes bibliographical references (p. 295-311) and index.
|
| 505 |
0 |
0 |
|g 1.
|t The Fourth Rush --
|g 2.
|t From Shoji Screen to Sheet Glass - Forces Shaping the Japanese Market --
|g 3.
|t The Japanese Gateway to Asia --
|g 4.
|t Strategies for Entering Japan and Asia --
|g 5.
|t From "Tap Water" Marketing to Tapping Markets --
|g 6.
|t From Power to Finesse - Segmentation, Positioning, and Branding --
|g 7.
|t Starting With the Customer - Developing Products and Services --
|g 8.
|t The Discovery of Value - Pricing and Promotion --
|g 9.
|t Goodbye to Greetings - New Rules of Communications, Advertising, and Public Relations --
|g 10.
|t The Rise of Cybermarketing --
|g 11.
|t Breaking the Labyrinth - New Rules of Distribution --
|g 12.
|t Beyond Bowing - New Rules of Customer Satisfaction and Value Creation --
|g 13.
|t New Rules of Marketing Research --
|t Conclusion: Leveraging the Future.
|
| 650 |
|
0 |
|a Marketing
|z Japan.
|0 http://id.loc.gov/authorities/subjects/sh2008107425
|
| 650 |
|
0 |
|a Marketing
|z Asia.
|
| 650 |
|
0 |
|a Consumers
|z Japan
|x Attitudes.
|0 http://id.loc.gov/authorities/subjects/sh2009121696
|
| 650 |
|
0 |
|a Consumers
|z Asia
|x Attitudes.
|
| 650 |
|
7 |
|a Consumers
|x Attitudes.
|2 fast
|0 http://id.worldcat.org/fast/fst00876411
|
| 650 |
|
7 |
|a Marketing.
|2 fast
|0 http://id.worldcat.org/fast/fst01010167
|
| 651 |
|
7 |
|a Asia.
|2 fast
|0 http://id.worldcat.org/fast/fst01240495
|
| 651 |
|
7 |
|a Japan.
|2 fast
|0 http://id.worldcat.org/fast/fst01204082
|
| 700 |
1 |
|
|a Katahira, Hotaka,
|d 1948-
|0 http://id.loc.gov/authorities/names/n87868616
|1 http://viaf.org/viaf/13836421
|
| 700 |
1 |
|
|a Wind, Yoram.
|0 http://id.loc.gov/authorities/names/n50015798
|1 http://viaf.org/viaf/274505898
|
| 901 |
|
|
|a ToCBNA
|
| 903 |
|
|
|a HeVa
|
| 035 |
|
|
|a (OCoLC)42072068
|
| 929 |
|
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|a cat
|
| 999 |
f |
f |
|i 625c696e-1d83-58f0-94de-46e407dc1a65
|s 4355c0b0-9ee4-58f0-93c8-f8f45ccefcdd
|
| 928 |
|
|
|t Library of Congress classification
|a HF5415.12.J3 F54 2000
|l JRL
|c JRL-Gen
|i 4460315
|
| 927 |
|
|
|t Library of Congress classification
|a HF5415.12.J3 F54 2000
|l JRL
|c JRL-Gen
|b 55448325
|i 6622584
|
