Leveraging Japan : marketing to the new Asia /
Saved in:
Author / Creator: | Fields, George. |
---|---|
Imprint: | San Francisco : Jossey-Bass, c2000. |
Description: | xxi, 328 p. : ill. ; 24 cm. |
Language: | English |
Series: | Jossey-Bass business & management series |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/4147555 |
Other authors / contributors: | Katahira, Hotaka, 1948- Wind, Yoram. |
---|---|
ISBN: | 078794663X (acid-free paper) |
Notes: | Includes bibliographical references (p. 295-311) and index. |
Similar Items
-
Consumer behavior in Asia /
by: Schütte, Hellmut
Published: (1998) -
The truth about male & female markets /
by: Solomon, Michael R.
Published: (2011) -
Marktreaktionen von Konsumenten : ein theoretisch-methodisches Konzept zur Analyse der Wirkung marketingpolitischer Instrumente /
by: Balderjahn, Ingo
Published: (1993) -
Superconsumers : a simple, speedy, and sustainable path to superior growth /
by: Yoon, Eddie
Published: (2017) -
Consumer choice /
by: Foxall, G. R.
Published: (1983)