Marketing challenges in transition economies of Europe, Baltic states and the C.I.S. /
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| Imprint: | New York : International Business Press, c1999. |
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| Description: | 221 p. : ill. ; 22 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/4215069 |
| Summary: | Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics, such as marketing institutional development, marketing orientation, and foreign direct investment to help you gain a better understanding of the current and future roles of marketing in transition economies. |
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| Item Description: | "[This title] has been co-published simultaneously as Journal of East-West business, vol. 5, numbers 1/2 1999." |
| Physical Description: | 221 p. : ill. ; 22 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0789009617 078900979X |