Marketing challenges in transition economies of Europe, Baltic states and the C.I.S. /

Marketing challenges in transition economies of Europe, Baltic states and the C.I.S. /

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Bibliographic Details
Imprint:New York : International Business Press, c1999.
Description:221 p. : ill. ; 22 cm.
Language:English
Subject:
Marketing -- Europe, Eastern.
Marketing -- Former Soviet republics.
Marketing.
Europe, Eastern.
Soviet Union -- Former Soviet republics.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/4215069
Hidden Bibliographic Details
Other uniform titles:Journal of East-West business.
Other authors / contributors:Iyer, Gopalkrishnan R.
Masters, Lance A.
ISBN:0789009617 (alk. paper)
078900979X (alk. paper)
Notes:"[This title] has been co-published simultaneously as Journal of East-West business, vol. 5, numbers 1/2 1999."
Includes bibliographical references and index.
Table of Contents:
  • Introduction
  • The Emergence of Markets and Marketing Systems in Transition Economies of Europe and Central Asia
  • Foreign Direct Investment Motives and Marketing Strategies in Central and Eastern Europe
  • Why Is the Progress of Marketisation Slow in Russia?
  • Strategic Orientation of Russian Managers: Is the "New" Russian Firm Market Driven?
  • Expectation as the Driving Force for Entry and Exit in the Turbulent Russian Market
  • Small Business Retailing in Privatizing Economies: The Influence of Managers' Individualistic and Collectivist Values
  • How the Fall of the Iron Curtain Has Affected Consumers' Perceptions of Urban and Rural Quality of Life in Romania
  • The Impact of Foreign Direct Investment on the Export Activities of Estonian Firms
  • Index

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