The five strategies for fundraising success : a mission-based guide to achieving your goals /
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| Author / Creator: | Warwick, Mal. |
|---|---|
| Edition: | 1st ed. |
| Imprint: | San Francisco : Jossey-Bass Publishers, c2000. |
| Description: | xxiv, 293 p. : ill. ; 24 cm. |
| Language: | English |
| Series: | The Jossey-Bass nonprofit & public management series Jossey-Bass nonprofit and public management series. |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/4239483 |
Table of Contents:
- Introduction: How the Way You Raise Money Can Help You Achieve Your Mission
- Acknowledgments
- The Author
- Part 1. Understanding the Five Strategies for Fundraising Success
- 1.. Getting Acquainted with the Five Strategies
- 2.. Going for Growth
- 3.. Enhancing Involvement
- 4.. Increasing Visibility
- 5.. Fine-Tuning for Efficiency
- 6.. Ensuring Stability
- Part 2. Choosing your Fundraising Strategy
- 7.. Sorting Through the Contradictions and Subtleties of the Five Strategies
- 8.. Adapting the Strategies to Work in the Real World
- 9.. Avoiding Common Pitfalls in Developing a Sound and Productive Strategy
- Self-Assessment 1. What's the Right Strategy for Your Organization?
- Part 3. Developing a Practical Plan to Pursue your Strategy
- 10.. Getting a Fix on Your Organization's Vision and Goals
- 11.. Translating Vision and Goals into Fundraising Goals
- 12.. Turning Fundraising Goals into Achievable Objectives
- 13.. Understanding the Ten Most Common Fundraising Tactics
- 14.. Choosing the Right Tactics for Your Fundraising Strategy
- Self-Assessment 2. Is Your Organization Ready for a Capital Campaign?
- Self-Assessment 3. Do Special Events Make Sense for You?
- Self-Assessment 4. Is Planned Giving Within Your Reach?
- Self-Assessment 5. Should Your Organization Launch a Direct-Mail Campaign?
- Self-Assessment 6. Is Telephone Fundraising Right for You?
- Part 4. Evaluating your Success and Moving On
- 15.. The Ten Benchmarks of Successful Fundraising
- 16.. Using Return on Investment to Focus on Results
- 17.. Building Relationships: The Key to the Future
- Resource A. Thinking Strategically About Fundraising Costs
- Resource B. How Much Does Ethics Cost?
- Resource C. How to Learn More About Strategic Approaches to Fundraising
- Index