Measuring customer satisfaction : hot buttons and other measurement issues /
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| Author / Creator: | Myers, James H. |
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| Imprint: | Chicago, Ill. : American Marketing Association, c1999. |
| Description: | xiv, 219 p. : ill. ; 24 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/4239501 |
| Summary: | To be competitive in today's markets, a company must be sure it knows exactly what it takes to keep customers satisfied and loyal. This work takes the reader through each step in developing an effective customer satisfaction measurement instrument and in analyzing survey results. It also reviews the origins of the customer satisfaction movement. |
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| Physical Description: | xiv, 219 p. : ill. ; 24 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0877572763 |
