Marketing scales handbook : a compilation of multi-item measures /

Marketing scales handbook : a compilation of multi-item measures /

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Bibliographic Details
Author / Creator:	Bruner, Gordon C., 1954-
Imprint:	Chicago, IL : American Marketing Association, c1992-c2005.
Description:	4 v. ; 25 cm.
Language:	English
Subject:	Marketing research -- Statistical methods -- Handbooks, manuals, etc. Scaling (Social sciences) -- Handbooks, manuals, etc. Marketing research -- Statistical methods. Scaling (Social sciences) Handbooks and manuals.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/4239504

Hidden Bibliographic Details
Varying Form of Title:	Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising
Other authors / contributors:	Hensel, Paul J. James, Karen E.
ISBN:	0877572267 : $149.95
Notes:	Vol. 3 by Gordon C. Bruner II, Karen E. James, Paul J. Hensel. Vol. 4 has subtitle: A compilation of multi-item measures for consumer behavior & advertising / Gordon c. Bruner II, Paul J. Hensel, Karen E. James. Includes bibliographical references and indexes.

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Holdings details from Regenstein, Bookstacks
Call Number:	HF5415.3.B7850 1992 c.1
Issues:	v.[1]-2,v.4 Library lacking: v.3
c.1 : v.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian
c.1 : v.2	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian
c.1 : v.4	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian