Creative strategy in direct marketing /
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Author / Creator: | Jones, Susan K., 1949- |
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Edition: | 2nd ed. |
Imprint: | Lincolnwood, Ill. : NTC Business Books, c1998. |
Description: | x, 502 p. : ill. ; 25 cm. |
Language: | English |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/4239508 |
ISBN: | 084423172X |
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Notes: | Includes bibliographical references and index. |
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