| Summary: | Cutting costs has become an obsession for corporate America. Customers are clamoring for the highest quality at the lowest possible price, forcing companies to continually slash prices. The end result? Businesses refrain from adding expensive new features and amenities--and all products and services start to look like carbon copies. When innovation is a low priority, everyone loses--customers get mediocre products and companies earn meager profits. Written by customer specialist Stephen Broydrick, The 7 Universal Laws of Customer Value will help readers learn from practical, no-nonsense ideas--so profits will soar and innovation will flourish. Providing helpful insights from a broad scope of businesses, this straightforward guide succinctly demonstrates how readers can distinguish themselves from the competition and ultimately increase market share. Each of the book's chapters describes a way to add value to a product or service, including how to avoid "The Commodity Zone," a black hole of "me too" that produces lower costs and evaporating profits. Other secrets of value revealed in The 7 Universal Laws of Customer Value: Defy comparison; Select your customers; Remove the risk; Narrow your offerings; consistency beats occasional excellence; Tell the truth (Your customers will); Keep in touch (More than just a bill).
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