The market value process : bridging customer and shareholder value /

The market value process : bridging customer and shareholder value /

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Bibliographic Details
Author / Creator:	Cleland, Alan S., 1939-
Edition:	1st ed.
Imprint:	San Francisco : Jossey-Bass, c1996.
Description:	xxv, 244 p. : ill. ; 25 cm.
Language:	English
Series:	The Jossey-Bass business & management series Jossey-Bass business & management series.
Subject:	Strategic planning. Marketing. Consumer satisfaction. Corporations -- Valuation. Consumer satisfaction. Corporations -- Valuation. Marketing. Strategic planning.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/4239514

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Other authors / contributors:	Bruno, Albert V.
ISBN:	0787902756 (alk. paper)
Notes:	Includes bibliographical references (p. 229-233) and index.

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Holdings details from Regenstein, Bookstacks
Call Number:	HD30.28 .C578 1996
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian